Mastering Financial Literacy for Student Athletes: Balancing Sports & NIL

by Hillary Seiler April 19, 2025 5 min read

Mastering Financial Literacy for Student Athletes: Balancing Sports & NIL

Calling all student-athletes! It’s time to start talking career money. As a student-athlete, you're juggling a lot—classes, practices, games, and maybe even part-time work or internships. But with the rise of Name, Image, and Likeness (NIL) deals, you've got more financial opportunities than ever before.

The thing is, navigating your opportunities requires more than just a good game plan. It demands solid financial literacy. You need to know how to manage your money effectively, make smart decisions about scholarships and NIL deals, and set yourself up for long-term success.

This guide is here to help. We'll cover everything from budgeting basics to advanced financial strategies, all tailored specifically for student-athletes. By the end of it, you'll have the tools and knowledge you need to take control of your finances and build a strong financial future.

So, let's dive in and explore how you can master your finances, both during college and beyond. Here's how Financial Footwork coaches financial literacy for student athletes and teaches them how to balance sports and NIL:

Understanding the Student-Athlete's Financial Landscape

Let's dive into the complex world of student-athlete finances. Trust me, it's not just about scoring on the field – it's about scoring in your financial game too!

First up, scholarships. These babies can be a real game-changer, but they come with their own playbook. According tobold.org, on average, D-I scholarships are dishing out about $14,270 for guys and $15,162 for the ladies annually. Not too shabby, right? But here's the kicker – these aren't guaranteed for all four years. You've got to keep your grades up and your game strong to keep that cash flowing.

Now, let's chat about the new player in town – NIL deals. Since 2021, you've got the chance to cash in on your Name, Image, and Likeness. It's like being handed the ball and told to run with it. Exciting? Absolutely. But it's also a whole new ball game when it comes to managing that money.

Here's something wild – despite all these opportunities, studies show that student-athletes actually know less about finances than non-athletes. But get this – they're more confident about managing their money and less stressed about it. Talk about a plot twist!

Scholarships & NIL Contracts

You’re already balancing a packed schedule—classes, practices, games, and maybe even a part-time job or internship. Now, with scholarships and Name, Image, and Likeness (NIL) deals in play, you’ve got more financial opportunities than ever before. But here’s the catch: managing these opportunities takes more than hustle. It takes financial know-how. That's why mastering financial literacy for student athletes is so important!

Contract Terms and Conditions

Scholarships and NIL deals are incredible opportunities—but they come with contracts that spell out the rules of the game. Knowing what’s in those contracts is key to making the most of them.

  • Scholarships: These agreements outline how much financial aid you’ll receive, what expenses it covers (like tuition or books), and the academic or athletic standards you need to meet to keep it. Scholarships are usually renewed yearly, so staying on top of your grades and performance is crucial.

  • NIL Deals: NIL contracts can get tricky. They’ll include details like what you’re expected to do (social media posts, appearances), how much you’ll earn, and how long the deal lasts. If something feels unclear or overwhelming, don’t hesitate to ask questions—or even seek advice from someone who knows contracts.

Maximizing Scholarship Benefits

Scholarships are more than just free money—they’re your ticket to an education without drowning in debt. Here’s how to make the most of yours:

  1. Start Early: Begin reaching out to colleges and building relationships with coaches as early as your freshman year of high school.

  2. Keep Your Grades Up: Many scholarships reward academic excellence alongside athletic performance.

  3. Level Up Your Game: Competing at higher levels—like travel teams or elite camps—can help you stand out to recruiters.

A scholarship isn’t just about playing sports; it’s about paving the way for your future. Treat it like the opportunity it is!

How to Navigate NIL Agreements

Since 2021, NIL deals have opened up exciting new ways for student-athletes to earn money. Whether it’s through social media sponsorships, merchandise sales, or hosting camps and clinics, NIL agreements let you turn your talents into income.

But here’s the thing: NIL deals come with responsibilities. You’ll need to report them to your school and follow NCAA rules to maintain eligibility. Take time to understand what each deal requires of you—and don’t rush into agreements without knowing all the details.

Tax Implications of NIL Earnings

Let’s face it: taxes aren’t fun—but they’re part of the game when you start earning money through NIL deals. Here’s what you need to know:

  • Self-Employment Income: Most NIL earnings are considered self-employment income, which means you’re responsible for reporting them and paying taxes.

  • Multi-State Taxes: If you earn money while traveling for games or events in different states, you might owe taxes in multiple places.

  • Track Everything: Keep detailed records of your earnings and expenses related to NIL activities—you’ll thank yourself later.

  • Quarterly Payments: You might need to pay estimated taxes every few months instead of waiting until tax season.

Taxes can feel overwhelming at first, but with good record-keeping (and maybe some help from a tax pro), you’ll be able to handle them like a champ.

Managing scholarships and NIL deals isn’t just about keeping your head above water—it’s about building a solid financial foundation for your future. By understanding contracts, maximizing benefits, and staying on top of taxes, you’re setting yourself up for success both on and off the field. You’ve got this!

Building Financial Literacy Skills

You've got a unique financial situation with NIL joining the mix, and it's crucial to build your financial literacy skills now. Trust me, future you will thank you for this.

Creating a Realistic Budget

First things first: you need a budget that actually fits your life. Start by figuring out how much money you have coming in each month. This could be from scholarships, NIL deals, part-time jobs, or even help from family. Then, list all your expenses – housing, food, transportation, school supplies, and yes, even that occasional coffee or meal out with friends.

The key here is being honest with yourself. If you know you’re going to grab a smoothie after practice three times a week, put it in the budget! A realistic budget isn’t about cutting out everything fun; it’s about knowing where your money is going so you can make smarter choices.

Unlock your financial potential withMy Money Playbook College Edition! This powerful tool helps you master your NIL earnings and manage your finances like a pro. 

The Importance of Emergency Funds

Life throws curveballs, and an emergency fund is your financial safety net. Aim to save 3-6 months of living expenses. Start small if you need to – even $20 a week adds up over time. This fund can be a lifesaver if you face an injury or unexpected expenses.

Long-term Financial Planning for Athletes

As for investments, start learning now, even if you're not ready to dive in yet. Understand the basics of stocks, bonds, and mutual funds. Apps like Robinhood or Acorns can be great for learning the ropes without risking big bucks.

Your athletic career might feel like forever, but it's important to think beyond sports. Start exploring career options that interest you outside of athletics. Consider internships or part-time work in fields you might want to pursue after your playing days.

Also, if you're earning from NIL deals, think about setting aside a portion for your post-sports life. It's never too early to start planning for the future.

Hillary Seiler profile picture

Hillary Seiler

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Certified Financial Educator, Speaker, Author, & Personal Finance Expert | Helping businesses, pro sports organizations, and universities thrive with Financial Wellness Programs designed to boost growth and success.



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