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Empowering collegiate athletes to achieve financial success.
Get StartedNIL University by Financial Footwork is dedicated to helping college athletes and students by providing essential financial literacy skills tailored to the unique opportunities and challenges of NIL in college athletics. Our program ensures that student-athletes can confidently manage their finances and maximize their NIL potential through practical, hands-on financial wellness education.
In the era of NIL, college athletes have unprecedented opportunities to monetize their personal brands. However, with these opportunities come new financial responsibilities. NIL University by Financial Footwork provides college students and college athletes with the financial literacy tools necessary to manage their earnings, understand contracts, and build sustainable wealth during and after their college athletics careers.
Our live seminars focus on the key money skills NIL athletes need to know. We’ll dive into money management, personal credit, understanding taxes, and building strong relationships to support your financial journey.
IN-PERSON WORKSHOPSTap into our 24/7 on-demand financial dashboard, packed with over 2,000 resources, interactive tools, and videos to guide collegiate athletes through every stage of their financial life.
EXPLORE THE HUBFor athletes stepping up to the pros, our transition program is all about setting you up to win. We’ll help you build the financial skills and strategies you need to thrive in professional sports. You’ll get the inside scoop on what to expect and how to navigate the changes, preparing you for what comes next.
TRANISITIONS PROGRAMWe’ll work with you to create a custom financial program built for your student-athletes. With a dedicated coach guiding the way, we’ll design a plan that fits your team's needs and sets your athletes up to Train Their Money for success.
EXPLORE OUR OPTIONSNIL University by Financial Footwork hosts engaging workshops that empower college athletes and college students to take control of their finances. Each session is designed to build confidence and competence in financial literacy, with a special emphasis on the challenges and opportunities presented by NIL.
BOOK YOUR IN PERSON EVENTUnlock 24/7 access to our powerful financial hub, packed with over 2,000 resources, interactive tools, videos, articles, courses, and more. This all-in-one tool is designed to help student-athletes take charge of their finances, with hands-on guides to budgeting, building credit, and planning for the future. It’s time to Train Your Money for success.
The transition from college athletics to the pros is one of the most financially challenging periods in an athlete’s life. The Pro Athlete Transition Program, created by Financial Footwork and led by NFL Money Coach Hillary Seiler, equips your athletes with the tools and training they need to navigate that shift with confidence.
Backed by 8+ seasons inside NFL & NBA organizations, this program goes beyond basic financial literacy. Athletes learn how to manage sudden income, understand taxes, build a financial team, and protect their wealth and identity from day one. Seamlessly integrate this program into your draft prep, rookie onboarding, or exit strategies,.and help your athletes build a strong financial foundation for life after college.
"Hillary is an exceptionally intelligent and talented individual who prioritizes and deeply understands how to connect with people in a genuine way. Her main goal is to educate, but she indirectly provides a positive influence of motivation, connectivity, and autonomy for our LSU student-athletes as she guides them through the nuances of their financial fitness.
She and her team also provide assistance for our LSU athletics staff members as they progress and navigate their financial journeys. Hillary’s ability to appropriately cater educational content to anyone in the room speaks volumes to her desire to authentically connect with and support others. If anyone can make financial literacy fun, engaging, and relatable, it’s Hillary!"
“I was fortunate enough to meet Hillary in July of 2018 and quickly realized her expertise and approach was different in terms of being able to capture the attention of student-athletes and give them usable information in real time. Her knowledge of the subject matter is incredible, and her delivery is impeccable.
Furthermore, she has a great grasp of the ability to connect with student-athletes because of her experience and credibility with professional athletes. The real value is that this is not a one-off or “check-the-box” type program; there is real and sustainable learning, and she always has strong takeaways from each session that students can use immediately.
We have had very positive feedback both from student-athletes and staff and I highly recommend her work without hesitation. If you really want a program that is going to give your students real skills that they can use daily, this is the program for you. Financial literacy should be a requirement for all students and this program is a winner in all aspects. ”
At NIL University by Financial Footwork, we understand that every university has its own structure, culture, and priorities. That’s why we partner directly with Athletic Departments, NIL programs, and Player Development staff to create customized financial education solutions tailored to your athletes’ specific needs.
Whether you’re supporting one team or your entire student-athlete population, we build engaging, practical programming that integrates seamlessly with your existing initiatives—from workshops and team sessions to full-scale development programs. Let’s build something that works for your athletes—and your program.
Ready to get started? Contact us today and let’s begin the process to Train Your Money.